Michaela Wanke - Social Psychology of Consumer Behavior
Publisher: Psych?logy Pr?ss | 2008-12-16 | ISBN: 1841694983 | PDF | 385 pages | 2.79 MB
The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective.
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